FOR IMMEDIATE RELEASE
LONDON, UK – April 4, 2025 – Intraframe, a company renowned for its strong broadcast background and technical capabilities, today announced the launch of a significant rebranding initiative, featuring a dynamic new logo and visual identity. This refresh aligns the company’s image with its core strengths and forward-thinking approach.
The centerpiece of the rebrand is a sophisticated new logo, characterized by a sleek, modern, and unique design. It thoughtfully incorporates two distinct frame elements. This design choice serves a dual purpose: it visually represents the fundamental process of video rendering (frame by frame) and directly references the company’s name, Intraframe, highlighting its technical proficiency in the field.
This new branding initiative is more than just a visual update; it’s a strategic move to better communicate Intraframe’s identity and values. The clean lines and contemporary feel of the logo and associated brand elements reflect the precision and innovation inherent in the company’s work, while simultaneously honoring its deep roots within the broadcast industry.
“We are incredibly excited to introduce our new brand identity,” said Jim Lisle, Chief Delivery & Development Officer at Intraframe. “Our history in broadcast is a cornerstone of who we are, and we wanted a brand that clearly communicates that legacy while also showcasing our commitment to modern technology and innovation. The new logo, with its clever ‘two frames’ concept, perfectly encapsulates our technical expertise and the essence of our name. It’s a bold step forward that truly represents Intraframe today and our vision for the future.”
The refreshed branding will be rolled out across all Intraframe platforms, including its website, communications, and service interfaces in the coming weeks.
About Intraframe:
Intraframe is a leading provider of broadcast technology services, with deep roots and extensive experience in the broadcast sector. The company is known for its technical proficiency and commitment to delivering high-quality, reliable results for its clients in the media and entertainment industries.
Editor's note: The original release left a template placeholder in its About paragraph; it has been replaced with the standard Intraframe boilerplate.